Your video is useless if no one sees it. But just posting on social media doesn’t always get the best exposure. The conversation on In Focus this week includes Leilani Haywood with Haywood Marketing & Communications, and we’re talking about content distribution.

It’s critical that brands identify where their customers are viewing content and distribute to those platforms. But it’s also critical that brands prepare their audience for the distribution itself. In this episode, Leilani talks about using tools such as Facebook Live to create real-time engagement as well as publishing pre-recorded videos for a specific campaign. We discuss how to make sure your audience is ready for the big reveal and how to get the most exposure once your video is live. Learn how to prepare your audience for your video launch and how to use your network to get the best promotion possible

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