If there’s one thing Luke Frantz has learned over the past year, it’s how to be flexible and find a balance. His love of cattle and entrepreneurial spirit led him to leave graduate school and start ranching. This 26-year old go-getter is now a commodity broker, PBR bucking bull investor, part-time rancher and co-owner of Graized grassfed beef.

In this interview we discuss the logistical challenges Frantz and his partners experienced, both in beef production and business operations. But more importantly, we discuss how they set themselves up for success and continue to learn from their mistakes to grow the business.

Learn about his journey to success with direct beef marketing and how 2020 taught him how to survive amidst changing environments.

Follow Luke on Facebook @ Graized Grassfed Beef or visit their website to order directly