Good storytelling is rooted in authentic emotion and captivating details. This week’s In Focus episode features Matthew Schramer with Mazer Media as we dig into how he guides outdoor brands to create fictional stories that come to life in the viewer’s minds.
Effective marketing starts with understanding what you’re customer is looking for. Then it’s about connecting with them personally. Then…it’s about staying consistent and being relentless in your pursuit for their success.
Create specific AND broad demographics for your audience ensures you reach the right customer with the right messaging. The MBIC has had great success in recent video campaigns by selecting a specific audience and focusing on real connection.
Everything is ready to roll. But how will you know if it worked? How will you know if the campaign was successful? How will you know if your money was well spent?
Step 6 of the video strategy process is the delayed climax, because success is only accomplished if the video is seen by the right people. That’s why it’s so important to have a strategic distribution plan.
If you don’t tell your customers what to do, they will do nothing. And many brands lose business for this very reason.
How long is too long when it comes to the length of your marketing video or campaign? The short answer–It Depends!
The number of marketing messages we receive in a day is SHOCKING!! But the reality is, we don’t even notice most of them. Because we are completely surrounded, it takes clear and unique messages to get our attention and make us stop to listen or read.
The old marketing saying is “People don’t care what you do, they care about why you do it”. There is so much truth to this statement, yet it’s still hard to embrace it sometimes. But in order to be successful in business, we must determine what our customer cares about at the moment we intend to interact with them.
When it comes to marketing, every campaign has to have a target audience. Because even though we would love for every person in our industry to do business with us, not every person needs the same thing at the same time for the same reason.