How to Dominate Social Media Marketing

Does social media scare you? Are you overwhelmed with where to begin? Don’t let the language of the next generation keep you from growing your sales and building a following of loyal customers. Here’s 5 tips to help you get started with this effective and engaging marketing platform

Marketing vs Branding

Should you be focused on producing marketing or branding content for your business? Or do you even know the difference? Turns out one should come before the other. Watch the video to learn which is best for your business.

How to Stay Connected with Your Customer

It’s easy to brands to connect with their customers inside a retail store. They are a captive audience with obvious interest in what that brand has to offer. But to stay competitive in today’s market, brands have to maintain that connection after customers walk out the door. Here’s 3 ways brands can continue to reach their customers 24/7.

3 Ways to Brag about Your Brand

Testimonies are a great way to increase business-to-business (B2B) marketing and engagement. Learn why quotes, case studies and video testimonials are the 3 best ways to give credibility to your brand.

https://youtu.be/6mU3n4r6H7w

The Power of Testimonies for B2B Marketing

Testimonies are one of the best tools for business-to-business (B2B) marketing. Find out why they’re so powerful and learn 3 tips to produce a testimony that resonates with potential clients.

https://youtu.be/BmSDCaHlktg

3 Keys to Successful Online Video

Every successful marketing campaign starts with a well-developed strategy. Learn what 3 questions you need to ask to ensure your next video performs.

How to Increase Facebook Video Views

We all know Facebook dominates the social media world and video is quickly taking over the newsfeed. Here’s one simple trick to help your videos get noticed and make your customers “stop the scroll”.

Converting Customers with Rich Media

“Rich Media” is a term used by website designers to describe content that improves search engine performance and website traffic. Find out what is it and how it will benefit your website.

The Importance of Defining Your Brand’s Purpose

You know the old saying “No one cares about how much you know until they know how much you care”. This sentiment can have a direct impact on the success of your business. Find out why it’s crucial to communicate your purpose to your customers.

Merry Christmas from Backroad Productions!

Christmas is a special time of year. Join us as we reflect on family, the holiday and celebrating the birth of our Savior, Jesus Christ.